Simone Demichele 🇮🇹
- 2025
- Mar 11
- 7 min read
Updated: Apr 2
''I only need to be right once to make a difference'' Â

Simone is the Founder of DriveHome - An On-Demand Driver Service For Personal Vehicle Owners That Ensures That Both You And Your Car Reach Your Destination Safely, Anytime And Anywhere. He has taken the challenge to answer our 20 Truth Questions, For us to gain some insight, And learn the Truth about the person behind the venture.
My TRUTH Story:
1. INTRODUCE YOURSELF IN THE THIRD PERSON TO A CROWD OF 10,000+ PEOPLE?
Simone is the visionary and driving force behind Drivehome, a company redefining road safety through groundbreaking technology.
With over six years of experience in software development and a strong foundation in Flutter and C#, he has built Drivehome from the ground up to offer a seamless, on-demand driver platform.
Known for his strategic acumen and proven record in launching and scaling high-impact tech solutions, Simone is committed to creating a safer, more reliable road experience for communities everywhere.
Hailing from Italy, he brings a blend of innovation and dedication to every project he undertakes, always aiming to transform ideas into lasting societal benefits.
2. WHAT IS YOUR DEFINITION OF A TRUTH FOUNDER?
A Truth Founder is someone who sees a critical, often overlooked problem and feels compelled to act.
Driven by a personal commitment, they work relentlessly to provide genuine, impactful solutions that truly serve people.
A Truth Founder is surrounded not by titles or status but by real people with real needs, and they prioritize authenticity and trust in every step of their journey.
3. WHAT EVENT OR EVENTS HAPPENED TO YOU THAT INSPIRED YOU TO BECOME A FOUNDER?
Since early in my career, I've been driven by the idea of creating solutions that make people’s lives easier or safer.
A past venture involved launching a startup in tourism, providing on-demand rickshaw tours to offer immersive cultural experiences within Italian cities. Although in a different industry, it taught me the power of using technology to deliver value and foster connections.
This journey led me to Drivehome, where I realized the importance of social impact on a broader scale - specifically, how technology could address critical needs in road safety and give back to society in a meaningful way.
4. WHAT IS YOUR MORNING ROUTINE & RITUAL? I start each day with a focus on clarity and connection.
I wake up, shower, have breakfast, and make it a priority to engage with people in person, even briefly.
This keeps me grounded and reminds me of the real-world connections that Drivehome aims to support through safer, more accessible roads.
5. WHAT MANTRA,QUOTE,LINE OR PHRASE DO YOU SAY OFTEN TO INSPIRE AND MOTIVATE YOURSELF? I remind myself constantly: 'I must complete this,' 'Success is inevitable, as long as I keep pushing,' and 'I only need to be right once to make a difference.' These phrases fuel my resilience and keep my focus sharp, even in challenging times.
6. WHY DO YOU THINK PEOPLE SHOULD CARE ABOUT YOUR VENTURE? People should care about Drivehome because it directly addresses a critical issue that affects us all: road safety.
Every year, thousands of lives are lost and countless more are impacted due to accidents caused by fatigue, alcohol, or simply poor decisions behind the wheel.
Drivehome provides a practical, immediate solution by offering a safe way home for those who find themselves unfit to drive.
Our service is about more than convenience - it’s about responsibility.
With Drivehome, people can make a safe choice without sacrificing the freedom to enjoy social events or long trips.
It’s not just a benefit for individual users; it’s a commitment to safer roads and communities. Each time someone chooses Drivehome, they’re making a decision that protects not only themselves but everyone around them.
I believe people should care because Drivehome is creating a culture where safety becomes second nature, and with every responsible choice, we’re collectively building a safer future.
7. WHY DO YOU THINK YOU ARE THE ONE TO MAKE YOUR VENTURE A SUCCESS?
I'm confident that I’m the right person to make Drivehome a success because I have both the technical expertise and personal commitment needed for this venture.
With over six years of experience as a mobile developer, I’ve built Drivehome from the ground up, ensuring it’s not only functional but designed with the user’s safety and convenience in mind.
Drivehome isn’t just another project for me; it’s a mission to make our roads safer. This drive stems from personal experience with road safety issues, making this work deeply meaningful. I believe that combining a passion for safety with a deep understanding of user-centered technology gives Drivehome a strong foundation to scale and impact communities.
I’m also partnered with Giovanni, our Strategy Manager, who brings over 20 years of experience in go-to-market strategies and risk management. Together, we’re focused on not just growing Drivehome but ensuring that it becomes a trusted, essential service in the mobility space, impacting lives and creating safer communities across Europe.
8. WHAT DOES SUCCESS LOOK LIKE FOR YOUR VENTURE? ( START WITH: IMAGINE A WORLD... WHAT IF... WE WILL BE... )
We envision a future where our platform empowers individuals to make safer choices and saves countless lives in the process.
Success for Drivehome means being a trusted resource that enhances road safety and gives people the confidence to navigate their journeys with peace of mind.
9. ANSWER THESE AS MANY TIMES AS YOU LIKE - I BELIEVE... I DON'T BELIEVE... I believe that the new generations will be smarter than us.
I believe that full autonomous driving is the ultimate solution to car mobility.
I don't believe that full autonomous driving will be available in Europe in 20 years' time because the urban planning of many European cities (the oldest in the world) have evolved without a standard logic, unlike what happened in America with grid-based planning.
10. WHAT'S ONE DECISION YOU MADE AS A FOUNDER THAT COMPLETELY CHANGED THE COURSE OF YOUR JOURNEY? Resigning from my stable, salaried job to dedicate myself fully to developing Drivehome's mobile app and vision for road safety.
This choice was a leap of faith but one that allowed me to focus entirely on building a meaningful solution.
11. WHAT DO YOU REGARD AS YOUR GREATEST SUCCESS PERSONALLY & AS A FOUNDER? My greatest success has been inspiring and convincing talented people to join me as co-founders and commit wholeheartedly to Drivehome’s mission.
Building a team with a shared vision for safer roads has been an incredibly rewarding achievement.
12. WHAT DO YOU LIKE MOST ABOUT YOURSELF AND WHY? My determination and drive to make a lasting impact in the world.
I am passionate about combining technology with purpose, and my commitment to Drivehome is part of my ambition to bring about meaningful change in road safety and mobility.
13. WHAT'S ONE THING YOU CAN IMPROVE ABOUT YOURSELF, AND WHY DO YOU THINK YOU HAVE NOT DONE IT BY NOW?
I can improve my programming skills, but programming is not what I want to do in life.
14. WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER RECEIVED OR GIVEN, OR BOTH?
Received: ‘You need to be more balanced’
15. ON A SCALE FROM 1 TO 10 - 10 BEING THE BEST. HOW WELL DO YOU THINK YOU AND YOUR TRUTH STORY IS CLEARLY UNDERSTOOD BY YOUR COMMUNITY? ( WHY NOT 10? ) It's a 10. Many people worldwide have experienced the devastating impact of drunk or impaired driving, losing loved ones to preventable accidents. These shared experiences make Drivehome's mission resonate deeply with our community.
16. WHO DO YOU MOST ADMIRE AND WHY?
People who in their lives have made a problem their strength (e.g. Richard Branson with dyslexia)
17. DESCRIBE YOUR VENTURE - ELEVATOR PITCH STYLE?
Europe faces a Road Safety Crisis: with 20,418 road deaths recorded in 2023, a mere 1% reduction from 2022, well below the 6.1% target set by the EU.
Drivehome is an on-demand driver service for personal vehicle owners who are unable to drive due to fatigue, social events, or long trips. Our service ensures that both you and your car reach your destination safely, anytime and anywhere.
18. WHAT IS YOUR CURRENT MISSION STATEMENT OR MESSAGE + MARKET FIT FOR YOUR VENTURE?
We are committed to providing a fast, reliable driver service for those who cannot or prefer not to drive, helping to reduce accidents and fines.
Drivehome leverages innovative technologies and strong partnerships, always putting road safety at the forefront of our operations.
19. WHAT DO YOU LIKE TO DO TO UNWIND AFTER A LONG WORK DAY?
Doing nothing and thinking, reading books or meeting new people.
20. WHAT WAS THE LAST THING YOU TREATED YOURSELF TO AND WHAT DID YOU CELEBRATE? On Halloween weekend I allowed myself three full days of full relaxation in a hotel.
BONUS QUESTION: WHAT WOULD YOU LIKE TO SAY TO ALL THE PEOPLE THAT ARE SUPPORTING YOU ON YOUR AMBITIOUS JOURNEY?Â
I am deeply grateful for each person who believes in Drivehome’s mission and shares our commitment to road safety.
Your support fuels our progress and inspires us to push forward, knowing that together, we are building a safer world, one responsible journey at a time.
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