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Ruediger Joppe 🇩🇪

''I often find myself so eager to see the results of my efforts, And can become restless during the waiting process''

Ruediger is the Founder of ROOLS - The Empowerment Skincare Brand That Champions Individuality & Sustainability - Your Life, Your Rools. He has taken the challenge to answer our 20 Truth Questions, For us to get some insight, And learn the Truth about the person behind the venture.

I'm Searching For:

Currently, I am searching for partners who share our vision and can help rools grow to its fullest potential.

My TRUTH Story:

1. INTRODUCE YOURSELF IN THE THIRD PERSON TO A CROWD OF 10,000+ PEOPLE? Born and raised in Berlin, Germany, Rüdiger found his calling in the creative world. He launched his career as an Art Director and then founded his own company, Joppe Berlin. His love for design and his ability to transform ideas into visual narratives offered him the opportunity to work with prestigious brands such as Daimler Chrysler, BMW, and Universal Music. He was the creative mind behind major projects, leading and inspiring teams to produce captivating corporate literature and magazines. When the pandemic hit in 2020, it was a blow to many businesses, including Rüdiger‘s, But instead of giving up, Rüdiger saw this as an opportunity. He launched a new venture called rools, a skincare brand that emphasises simplicity, effectiveness, and sustainability. In summary, Rüdiger Joppe embodies creativity, resilience, leadership, and a steadfast commitment to values he holds dear.

2. WHAT IS YOUR DEFINITION OF A TRUTH FOUNDER? For me, a "Truth Founder" is someone who builds a business with authenticity and transparency, acknowledging the hard realities of entrepreneurship. They don't shy away from hard truths, instead, they embrace them, always guided by a spirit of optimism and a belief in their mission.

3. WHAT EVENT OR EVENTS HAPPENED TO YOU THAT INSPIRED YOU TO BECOME A FOUNDER? The COVID-19 pandemic was the turning point that inspired me to establish my own business.

4. WHAT IS YOUR MORNING ROUTINE & RITUAL? I start my day with a cold shower, an invigorating experience that not only refreshes me physically, but also helps me to achieve mental clarity.

5. WHAT MANTRA,QUOTE,LINE OR PHRASE DO YOU SAY OFTEN TO INSPIRE AND MOTIVATE YOURSELF? The mantra I often use to motivate and inspire myself is: "I can do it."

6. WHY DO YOU THINK PEOPLE SHOULD CARE ABOUT YOUR VENTURE? Because it can help people feel better in their own skin.

7. WHY DO YOU THINK YOU ARE THE ONE TO MAKE YOUR VENTURE A SUCCESS? I believe that I am the right person to make rools a success because I bring extensive experience in branding, creativity, and leadership. Moreover, I always face challenges with a positive attitude and am ready to take responsibility.

8. WHAT DOES SUCCESS LOOK LIKE FOR YOU PERSONALLY AND FOR YOUR VENTURE? Success for me personally means following my passion and making a positive impact on society. For rools, success looks like being recognized as a brand that helps break the norms of the skincare industry and make individual care accessible to everyone.

9. ANSWER THESE AS MANY TIMES AS YOU LIKE - I BELIEVE... I DON'T BELIEVE... I believe that with hard work, passion, and determination, most obstacle can be overcome. I don't believe in limits or restrictions - they are just hurdles and can be conquered.

10. WHAT'S ONE DECISION YOU MADE AS A FOUNDER THAT COMPLETELY CHANGED THE COURSE OF YOUR JOURNEY? One of the crucial decisions I made as a founder was starting rools amidst the pandemic. This move completely changed the course of my career and led me in a new, exciting direction.

11. WHAT DO YOU REGARD AS YOUR GREATEST SUCCESS PERSONALLY & AS A FOUNDER? Personally, I consider my greatest achievement to be founding and growing rools. It is an expression of my creativity, entrepreneurial spirit, and dedication.

12. WHAT DO YOU LIKE MOST ABOUT YOURSELF AND WHY? What I appreciate most about myself is my ability to face challenges with optimism and determination. This attitude has helped me persevere and keep moving forward even during tough times.

13. WHAT'S ONE THING YOU CAN IMPROVE ABOUT YOURSELF, AND WHY DO YOU THINK YOU HAVE NOT DONE IT BY NOW? One area I can improve is having more patience. I often find myself so eager to see the results of my efforts and can become restless during the waiting process. However, I understand that meaningful and lasting success takes time. But I am committed to working on this aspect of myself, as I believe patience is not only a virtue, but a key ingredient to long-term success.

14. WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER RECEIVED OR GIVEN, OR BOTH? The best advice I've ever received is to always stay authentic.

15. ON A SCALE FROM 1 TO 10 - 10 BEING THE BEST. HOW WELL DO YOU THINK YOU AND YOUR TRUTH STORY IS CLEARLY UNDERSTOOD BY YOUR COMMUNITY? ( WHY NOT 10? ) On a scale from 1 to 10, I'd say the understanding of my truth story by my community is at an 8. The reason it's not a 10 is because there's always room for improvement and clearer communication.

16. WHO DO YOU MOST ADMIRE AND WHY? One person I truly admire is Yvon Chouinard, the founder of Patagonia. His dedication to creating a business that not only produces high-quality, durable goods but also remains deeply committed to environmental activism is incredibly inspiring. Chouinard has demonstrated that it's possible to have a successful business model that aligns profitability with sustainability and social responsibility.

17. DESCRIBE YOUR VENTURE - ELEVATOR PITCH STYLE? rools is a skincare brand that champions individuality and sustainability. We believe in self-care for everyone, breaking away from gendered norms in the skincare industry. Our scientifically validated, natural, and vegan products promote a healthier skin and a healthier planet, with every purchase contributing to reforestation efforts globally. rools is not just about skincare, it's about self-expression and care for the environment.

18. WHAT IS YOUR CURRENT MISSION STATEMENT OR MESSAGE + MARKET FIT FOR YOUR VENTURE? At rools, we're transforming skincare routines with our mission, "Your life. Your rools." We've developed a range of vegan and sustainable skincare products that cater to the unique needs of individuals. We're about empowering you to take control of your skincare, break free from societal conventions and to contribute positively to our environment. With rools, you're not only embracing your individuality but also promoting sustainability with each product you use. Our mission and market fit lies in the intersection of self-care, individuality, and environmental consciousness.

19. WHAT DO YOU LIKE TO DO TO UNWIND AFTER A LONG WORK DAY? After a long day of work, I like to unwind with a good book or take a walk in nature.

20. WHAT WAS THE LAST THING YOU TREATED YOURSELF TO AND WHAT DID YOU CELEBRATE? It was after a long workday; I went for a run to recharge. The rhythmic pace and the fresh air provided the perfect counterbalance that I needed.


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