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Eloy Gut 🇩🇪


''Continuous improvements and learning from mistakes are more valuable than striving for unattainable perfection''



Eloy is the Founder of COLLIDE - Delicious, Convenient, Functional And Enjoyable Food & Beverage Products With Collagen To Support Your Daily Fitness, Beauty & Wellness Routines.

He has taken the challenge to answer our 20 Truth Questions, For us to gain some insight, And learn the Truth about the person behind the venture.



I'm Searching For:

Currently, we are considering raising our first round and are interested in connecting with angels, family offices, and VCs to discuss potential investment opportunities.


Having bootstrapped until now, we are excited about the possibility of taking the next step.


Additionally, we are looking to connect with potential B2B partners and distributors.


Let's connect if you're interested in joining our journey!



My TRUTH Story:

1. INTRODUCE YOURSELF IN THE THIRD PERSON TO A CROWD OF 10,000+ PEOPLE?

Eloy Gut is an international retail expert, Advisor, Founder & Entrepreneur. He has more than 13 years of relevant experience in several top positions in international food retailing and has founded and exited successful companies in the f&b sector.


  • After his successful career in retail he decided to take his next step as an entrepreneur in the f&b start-up scene.

  • As Managing Partner at SODA LIBRE he was i.a. responsible for the successful development of logistics and sales. Through supportive and targeted individual measures for different retail & online channels, sales grew annually in the three-digit percentage range.

  • At the beginning of 2020, he exited the company successfully.

  • He founded his consultancy "GUT Advisors - Excellence in retail" in mid-2019. Since then, the focus of his work has been on the development of holistic product concepts, market entry and product range strategies. Especially for small/mid caps and start-ups from Germany and abroad who want to get started in the German food retail sector.

  • In August 2020, He founded the company COLLIDE beverages & more GmbH with a focus on tasty functional collagen f&b-products.

  • Their first product - a collagen drink - was launched in October 2021 with two flavors.

  • Both won and was Awarded in 2022 the “All Beverage Award” by the Rundschau für den LEH and with the “Gold Medal As Best Newcomer” by about drinks.

  • In 2022, He successfully received a national listing and distribution for both COLLIDE products at Rossmann Germany.

  • As of today he is still bootstrapping COLLIDE.


2. WHAT IS YOUR DEFINITION OF A TRUTH FOUNDER? A Truth Founder leverages his vision, often fighting alone and enduring pain and dry spells, while building ventures with authenticity and inspiring missions, And creating a lasting positive impact on his community.


3. WHAT EVENT OR EVENTS HAPPENED TO YOU THAT INSPIRED YOU TO BECOME A FOUNDER?

Since my childhood, my conviction and passion for business and innovative products have always been my driving forces. However, it wasn't until I noticed the lack of truly effective and enjoyable health products on the market that I felt compelled to take action.


This realization came during a personal journey to improve my own wellness, where I struggled to find functional food and beverage products that met my needs.


This eye-opening moment inspired me to found COLLIDE, a company dedicated to developing functional food and beverage products with collagen.


Our mission is to create tasty and effective solutions that support a healthy lifestyle.


4. WHAT IS YOUR MORNING ROUTINE & RITUAL? My morning routine begins with a glass of water with half a lemon, followed by reading the news. I then spend 15-20 minutes answering emails and checking LinkedIn. Afterward, I bring my kids to kindergarten.


On days when I'm home, I work out three times a week before heading to the office. As a Founder, it's rare to have a full week of routine mornings, but this structure helps me start my day with clarity and focus.


5. WHAT MANTRA,QUOTE,LINE OR PHRASE DO YOU SAY OFTEN TO INSPIRE AND MOTIVATE YOURSELF? If you’re not failing, you’re not pushing your limits, and if you’re not pushing your limits, you’re not maximizing your potential” ― Ray Dalio


6. WHY DO YOU THINK PEOPLE SHOULD CARE ABOUT YOUR VENTURE? People should care about COLLIDE because we make it easier and tastier to consume products that are good for you.


In a world where maintaining health and wellness can be challenging, our delicious functional food and beverage products with collagen offer a convenient and enjoyable way to support your daily fitness, beauty, and wellness routines.


By choosing COLLIDE, you're not only treating yourself to great-tasting products but also investing in your long-term health.


Join us in redefining what it means to nourish your body with products that are both effective and delightful.


7. WHY DO YOU THINK YOU ARE THE ONE TO MAKE YOUR VENTURE A SUCCESS?

I believe I am the one to make COLLIDE a success because of my unwavering passion for business and innovative products, coupled with a deep personal commitment.


My experience in the industry has given me the insights and skills needed to identify market gaps and create solutions that truly resonate with consumers. I understand the importance of combining functionality with great taste, ensuring that our products not only meet but exceed customer expectations.


My drive, resilience, and vision for COLLIDE, position us perfectly to revolutionize the functional foods and beverages and deliver lasting value.


8. WHAT DOES SUCCESS LOOK LIKE FOR YOUR VENTURE? ( START WITH: IMAGINE A WORLD... WHAT IF... WE WILL BE... )

Imagine a world where improving health and fitness is not a chore but a delightful experience.


What if you could seamlessly integrate highly effective, great-tasting functional food and beverage products into your daily routine, making it easier to achieve your goals?


We will be the go-to brand for those seeking convenient and enjoyable ways to nourish their bodies.


Success for COLLIDE means becoming a household name synonymous with innovation in the f&b industry.


We envision a future where our products are a staple in every home, empowering individuals to live healthier lives without compromising on taste or convenience.


9. ANSWER THESE AS MANY TIMES AS YOU LIKE - I BELIEVE... I DON'T BELIEVE... I believe in the power of perseverance and hard work to achieve success.


I believe that authentic leadership inspires and motivates teams to excel.


I believe that innovation is key to staying ahead in any industry.


I believe in creating products and services that genuinely improve people's lives.


I believe that empathy and understanding are crucial in building strong relationships.


I don't believe in compromising on my core values for short-term gains.


I don't believe that success is solely defined by financial metrics.


I don't believe that failure is a setback; it is a learning opportunity.


I don't believe in the status quo; there is always room for improvement.


I don't believe that one size fits all; personalized solutions are key.


10. WHAT'S ONE DECISION YOU MADE AS A FOUNDER THAT COMPLETELY CHANGED THE COURSE OF YOUR JOURNEY? One pivotal decision I made as a Founder was to leave behind those who pulled me down and instead surround myself with a network of supportive and inspiring people.


This shift has been transformative, as the encouragement, advice, and positive influence from friends, mentors, and peers have been crucial in navigating challenges and driving COLLIDE's success.


11. WHAT DO YOU REGARD AS YOUR GREATEST SUCCESS PERSONALLY & AS A FOUNDER? Personally: My greatest success is my family, especially my two daughters who support me unconditionally with their smiles and laughter. Their love and encouragement are my constant source of strength and motivation.


As a Founder: My greatest success has been overcoming significant adversity over the last few months. Facing and navigating through numerous challenges has reinforced my resilience and determination. This period of adversity has been transformative, proving that with perseverance and a strong support network, we can achieve great things. While we continue to face challenges, I am confident that the deepest level has already been surpassed.


12. WHAT DO YOU LIKE MOST ABOUT YOURSELF AND WHY? What I like most about myself is my reliability and honesty. I always say what I think and believe in being straightforward with others.


Additionally, my strong work ethic ensures that I stay committed and diligent in everything I do. These qualities help build trust and foster strong relationships, both personally and professionally.


13. WHAT'S ONE THING YOU CAN IMPROVE ABOUT YOURSELF, AND WHY DO YOU THINK YOU HAVE NOT DONE IT BY NOW?

One thing I can improve about myself is my tendency to take on too many tasks at once. With a very small team at COLLIDE at the moment, this is a particular challenge. This often leads to spreading myself too thin and not giving each task the full attention it deserves.


I haven't fully addressed this yet because COLLIDE is not yet in a position to have a bigger team. Recognizing this, I am actively working on better time management and delegation to ensure that every task receives the focus it needs for optimal outcomes.


14. WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER RECEIVED OR GIVEN, OR BOTH?

The best piece of advice I've ever received and given is to "focus on progress, not perfection." This wisdom has helped me navigate the challenges of entrepreneurship by reminding me that continuous improvements and learning from mistakes are more valuable than striving for unattainable perfection.


15. ON A SCALE FROM 1 TO 10 - 10 BEING THE BEST. HOW WELL DO YOU THINK YOU AND YOUR TRUTH STORY IS CLEARLY UNDERSTOOD BY YOUR COMMUNITY? ( WHY NOT 10? ) 9 - I believe there is always room for improvement.


16. WHO DO YOU MOST ADMIRE AND WHY? I most admire Richard Branson. Like me, he loves competition and sports, with kitesurfing being his passion. Despite his modest upbringing and struggles with dyslexia, Branson built the Virgin Group into a multi-billion dollar conglomerate.


His entrepreneurial spirit and resilience are truly inspiring. What sets Branson apart is his commitment to social and environmental causes. He has been a strong advocate for renewable energy and sustainability, investing in projects aimed at combating climate change.


Through his philanthropic initiatives, he supports a wide range of causes, from global health to education and human rights. Branson's ability to balance business success with a genuine commitment to making the world a better place is what I admire most about him. His life and work demonstrate that it is possible to achieve great things while maintaining a strong ethical compass and a desire to positively impact society and the environment.


17. DESCRIBE YOUR VENTURE - ELEVATOR PITCH STYLE?

At COLLIDE, we revolutionize wellness by making it easier and tastier to consume products that are good for you. We specialize in functional food and beverage products infused with premium collagen, catering to those who want to enhance their fitness, beauty, and overall wellness routines.


Our offerings include delicious collagen-infused drinks, gums, and soon, powders. By combining great taste with high-quality ingredients, we provide a convenient and enjoyable way for people to take control of their health.


Our mission is to empower individuals to live healthier lives through innovative, sustainable, and effective wellness solutions.


18. WHAT IS YOUR CURRENT MISSION STATEMENT OR MESSAGE + MARKET FIT FOR YOUR VENTURE?

Our Mission Statement: At COLLIDE, we aim to be a more convenient and easy way for people to enhance their lives. Our mission is to create innovative, delicious, and effective functional food and beverage products that seamlessly integrate into daily routines.


Our Market Fit: We cater to health-conscious individuals who seek convenient and enjoyable ways to improve their overall well-being. Our market includes fitness enthusiasts, beauty aficionados, and anyone looking to consume healthier, sugar-free products.


By addressing the demand for effective and great-tasting wellness solutions, we provide a unique offering that stands out in the functional food and beverage industry.


19. WHAT DO YOU LIKE TO DO TO UNWIND AFTER A LONG WORK DAY?

After a long workday, I like to unwind by doing sports or listening to music.


20. WHAT WAS THE LAST THING YOU TREATED YOURSELF TO AND WHAT DID YOU CELEBRATE? The last thing I treated myself to was taking a few days off, even though there wasn't a specific occasion to celebrate.


BONUS QUESTION: WHAT WOULD YOU LIKE TO SAY TO ALL THE PEOPLE THAT ARE SUPPORTING YOU ON YOUR AMBITIOUS JOURNEY? I won't forget those who supported me during my journey. Your belief in me and your encouragement have been invaluable. There will be a time to give back and show my gratitude for all the support. Thank you!



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