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Truth TIP #5














Community Building Truth TIP #5

Where I share tips on how I organically grew our Co-Found Community, And how You can too!



Will What I Say Matter To Them?


Will they even care?



These are questions that little voice inside ALL of us asks regularly.



INSTEAD: Ask yourself more empowering and informative questions to yield results!


Such As:


1. What is my true intention for sharing this?


- If it’s only monetary - They will feel it and have their guards up.


- If it’s authentic - They will be willing to listen.


2. Am I sharing anything of true value for them and their lives?


3. Is my opener attention grabbing?


4. Am I triggering them emotionally? Both good or bad.


5. Am I taking them on a journey from beginning, middle to end?


6. How can I engage them in my story? ( use their names )


7. What take-away will they get out of reading or consuming my content?


8. How can I personalize my content so they can see themselves in the problem I'm trying to solve.


9. How can I communicate in a way that is most appealing, using my style of writing or voice, my tone and my body language?


10. Am I incorporating any credible and current references to reinforce my position and intention?


11. Am I relatable to them in my appearance and presentation? - Think of ways to mirror them.


12. How can I creatively tell my story to trigger their 5 senses?


13. Do I have a strong enough Call To Action prepared that doesn’t feel like selling, But Instead feels like a recommendation from a friend.


Michael L. Usher

Truth Founder I Community Builder I Investor








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